A Collaborative Space for Shared Photos and Memories
Introduction
Imagine a social platform where every interaction is meaningful, every memory is shared collaboratively, and every post feels like it belongs to a close-knit group. That’s the heart of this app.
Designed to bring people closer, it’s not just about sharing photos—it’s about creating shared timelines with friends that truly matter. The app redefines social sharing by focusing on collaboration rather than competition. It empowers users to contribute to collective albums, save meaningful moments, and build a visual story of their friendships.
At its core, this platform celebrates authentic connections, fostering a space where every shared moment strengthens the bond between friends.
Role
Product Designer
Team
Product Managers, Developers
Problem
Users hesitated to share photos due to the fear of missing out (FOMO) and the competitive nature of traditional social platforms. The lack of a collaborative space hindered engagement, discouraging users from participating in meaningful connections.
The Approach & Execution
As the lead designer for this product developed from scratch, I focused on delivering a seamless, user-centred experience that aligned with the product vision and goals at every stage. My approach involved:
Research & Discovery
Conducted in-depth user interviews and surveys to uncover pain points and identify opportunities for the app. Analysed competitor apps to ensure our solution stood out and effectively met user needs.
Design & Prototyping
Created interactive prototypes, iterating based on user feedback to refine functionality and visual appeal, delivering a cohesive user experience across the app.
Product Vision & Strategy
Guided by the product vision and strategy defined by the product managers, I used research insights to shape the user journey and feature set, ensuring alignment with the app’s long-term goals.
Collaboration & Testing
Worked closely with developers to ensure smooth implementation, and led usability testing during the beta phase to optimise features and user interactions in preparation for launch.
Solution
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Group photo sharing
Real-time, collaborative photo sharing that encourages users to create a post and cherish memories together.
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Group Chats with a Twist
A fresh take on group chats, incorporating creative photo-sharing features to spark lively and engaging conversations.
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Personalised Feeds
Customised feeds to reduce content overload, allowing users to see updates from friends and favourite communities.
Results and Impact
The app significantly improved user engagement and fostered stronger connections:
Feature Prioritisation
Led the selection of key features, aligning them with user needs and the app's vision, attracting dedicated users who valued authentic sharing
Intuitive Interfaces
Delivered simple, user-friendly interfaces that enhanced engagement and made photo sharing effortless.
Brand Identity
Developed a unique visual identity that resonated with users, helping to build brand loyalty and encouraging continued interaction.
Successful Launch
Managed the successful beta launch on the App Store, which provided valuable insights for future improvements and solidified the app's foundation.
Get in Touch
Interested in learning more about this project? Let's connect!